Louif Paradis grew up snowboarding the streets of Quebec, Canada. But still it took a while for the world to recognize his talents and skills. Now he rides for adidas. And adidas tells the story of Louif Paradis.
Louif’s not loud, flashy, obnoxious or gaudy. He’s soft-spoken, meticulous, inspired by his friends, and interested in improving his life and his riding. And that is why adidas Snowboarding is please to Welcome: Louif