Video: Never Not Part 2 by Nike

Sit Back, Grab Your Popcorn And Watch 45 Minutes of Awesome Snowboarding

Why do all snowboarding movies start with a time-lapse car ride? I don’t know. Maybe Nicolas Müller knows. He, Gigi Rüf, Jed Anderson, Scotty Lago, Halldor Helgason, Loui Vito, Sage Kostenburg, Justin Bennee, Austin Smith, Ethan Morgan and some other snowboarders are in this movie from Nike that also start with a time-laps scene.
> Part one | > Never Not Webite
Nike Snowbording says:

Never Not Part 2 takes a deeper look at snowboarding, going beyond the action, the tricks, & the travel to expose the people behind the progression. By elevating the voices and viewpoints of the world’s best riders, this film taps into the snowboarding spirit, exposing audiences to the sport’s unique culture and characters. Getting up close and personal with the riders, we learn what it takes and what it means to realize your potential and live the snowboard dream. Exploring the creativity and ambition that drives these riders, snowboarding expands. It becomes a metaphor for freedom and an inspiration to pursue your passions whatever they may be.

Posted: September 16, 2013

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